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November Shift 2020

November 2020 Sustainability News and Views Newsletter

Our New Video on Attributes vs. Impacts

Attributes vs. Impacts video, first slide


With ever-increasing interest in sustainability, companies serving both consumer and B-to-B markets often find it beneficial to highlight an attribute of a product, process, or piece of packaging that sounds good from a sustainability perspective. 

You’ll see companies proudly saying that something is “biobased,” “made from recycled material,” or “recyclable,” as if these attributes alone make the item more sustainable or less impactful.

But unfortunately, that’s not always the case. And if your company is making these types of claims without a clear understanding of the impacts, it could be creating risk— which is why we felt motivated to create a brief video on the subject.


Read the Blog Post & See the Video Here...

New Advances in LCA Provide Quicker, More Robust Results—
Learn More!

violin plots


As Life Cycle Assessment (LCA) has been increasingly adopted as an analytical tool by corporations, organizations, and public agencies, there’s been a parallel rise in research into how LCA is done and how its utility for sustainability assessment and decision-making can be improved.

This has resulted in a number of advancements that support LCA practitioners’ ability to develop models and uncover insights more quickly, while also providing greater confidence in their results. At EarthShift Global, we strive to maximize the value of the LCAs we provide by leveraging these new techniques for our clients.

Here’s a brief review of five advanced LCA techniques we’ve found especially useful: the Application of Uncertainty, Underspecification, Anticipatory LCA, Multi-Criteria Decision Analysis, and Organizational LCA (O-LCA).


Read More about Advanced LCA Techniques Here...

Congratulating Our Colleague Nathan Ayer on His New Doctorate

Nathan Ayer shows his new PhD


Our Senior Sustainability Analyst and longtime colleague Nathan Ayer recently received his doctorate from the Interdisciplinary PhD Program at Dalhousie University, Halifax, Nova Scotia, adding it to his Dalhousie master’s degree in Environmental Studies, and a bachelor’s degree in the same field from Mount Alison University. 

We’re tremendously proud of Nathan and his accomplishment, and as part of our congratulations, asked him a few questions about his experience and how he sees it influencing his work going forward.

Read More About Nathan's Work Here...

Getting LCA Data Right WebinarJoin Us! ACLCA Webinar on Getting LCA Data Right

December 3, 2020—12:00 pm (Noon) EST

A panel of experts, including EarthShift Global's Lise Laurin, will discuss recent progress, remaining challenges, and directional change in data acquisition, review, and use.

Register Here

As our American Thanksgiving holiday approaches, would like to express how deeply grateful we are for our clients, partners, and colleagues.

We wish everyone a warm and uplifting holiday season!

image of ABCs on a leaf
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Definitions for Executives, Strategic Planners, Practitioners


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Recent Blog Posts

How O-LCA Can Identify Your Organization’s
Most Effective Ways of Reducing Environmental Impact

What is LCA’s Role in Quantifying Social Justice?

Executives Discuss Evolving State of Recycling
at Maine’s E2Tech Municipal Waste Conference

Getting Acquainted with Karen Martinsen Fleming,
EarthShift Global’s New Chief Marketing Officer

TheShift Sustainability News and Views masthead image was provided by Brooks Campbell (Reflections on Smith River, Wolfeboro NH)

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