It’s difficult enough to advance sustainability when a company’s products and customers have natural connections to environmental and social issues. It’s even trickier when there isn’t an obvious link, which is one reason it was so interesting to hear Sustainatopia Boston 2015 panelist Mark Stephan talk recently about his experience as a principal program manager in the Office of Sustainability at data storage and cloud computing giant EMC Corp.
Sustainable aquaculture is about more than just what goes on in the water. That’s one insight from a study by EarthShift Global and the International Copper Association (ICA) that has just been accepted for publication by the journal Aquaculture. The article stems from an ongoing collaboration between EarthShift Global and the ICA, where we are applying life cycle assessment (LCA) to quantify the environmental performance of copper-alloy mesh, an innovation from a group of ICA’s member companies designed for application in marine net-pen aquaculture systems.
Innovation Learnings from the BSR Conference, Part 2:
In my last post I discussed some strategic insights from Pascal Finette’s keynote at the recent BSR Conference; this time I’d like to talk about his subsequent panel discussion with three startup entrepreneurs, in which Pascal sought to bring out ideas any company could use. These seemed to come in two flavors: problems that need a solution and solutions that need a problem.