Contact Us: [email protected] Call us: 1.207.608.6228

EarthShift Global Blog: #ShiftTheEarth

EarthShift Global Establishes New Canadian Presence

Bicycle in front of a Canadian flag on board


EarthShift Global Establishes New Canadian Presence

As part of our broader business expansion, EarthShift Global is happy to announce the establishment of a new Canadian branch, based near Halifax, Nova Scotia.

We’ve seen a recent uptick in business in Canada (more about that in the near future!), and are seeking more, given the wide range of innovative organizations based there and the nation’s support for action towards sustainability.

“We’re very excited about the prospects for us in Canada, across all our lines of work – Life Cycle Assessment (LCA), consulting services, software development, and the use of Sustainable Return on Investment analysis for triple-bottom-line strategic planning and management,” notes EarthShift Global founder and chief executive Lise Laurin. “Canada has a dynamic and diverse private sector, and public agencies with mandates that include many sustainability-oriented topics, and we’re happy to be a part of it.”
View of Peggy's Cove, Canada
The establishment of the new subsidiary is also an avenue for us and our clients to better tap into the skills and capabilities of our Senior Sustainability Analyst Nathan Ayer, a native Nova Scotian who is completing his studies at Dalhousie University’s Interdisciplinary Ph.D. program. The doctorate will add to Nathan’s qualifications as a certified LCA practitioner under the American Center for Life Cycle Assessment (ACLCA); he has been with EarthShift Global as a senior LCA analyst, serving Canadian and U.S. clients, since 2009.

“Through my years of experience in academia and environmental consulting I have built many relationships with Canadian government departments and private companies working on sustainability issues,” notes Nathan. “The formal establishment of EarthShift Global’s presence in Canada will open up more opportunities for me to work with these colleagues and to build new relationships as well.”

The branch also affords EarthShift Global more opportunity to work with New Brunswick-based Tom Whidden, Chemistry Fellow for the company. Dr. Whidden’s years of chemical new-product development expertise provide valuable support for many of EarthShift’s Anticipatory LCA studies.

Nathan’s doctoral research involves the use of LCA to assess emerging wood-based bioenergy systems as substitutes for conventional fossil fuels, and a critical analysis of the potential for these types of alternative technologies to contribute to global sustainability. In a related role, Nathan has also worked as a sessional instructor for a range of undergraduate and graduate university courses in sustainability, industrial ecology, and LCA.

Please feel free to reach out and talk to Nathan about Canadian projects and sustainability needs at [email protected] or give Nathan a call at +1 (902) 701-1270.


About the Author
Pete Dunn is EarthShift Globals marketing consultant and a freelance strategist and writer.

Pete Dunn, EarthShift Global’s marketing consultant is an entrepreneurial marketing and communications strategist and writer, serving clients in academia, technology and B-to-B marketing. His journalism background includes eight years as founder, editor and publisher of WaferNews, the leading news publication for the international semiconductor manufacturing community. He specializes in creative collaboration and translating complex subjects into clear messages that inform and inspire.